Now suppose that the only change you expect is a 7% increase in the price of your
aircraft. Estimate sales this year and discuss the impact on total revenues.
Solution:
The law of demand states that other factors being constant price and quantity demand of any good and service are inversely related. That is when the price of a good rises, consumers demand fewer units and vice versa.
When there is a 7% increase in the aircraft price, consumers will tend to demand fewer aircraft and total sales will decline by a bigger margin. You will be able to sell fewer aircraft as a result of the price increase holding all other things constant.
Due to a decrease in sales, the total revenues will be greatly affected. There will a massive decline in total revenues for the company.
Comments
Leave a comment