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EXPLAIN the impact that market trends may have on the type of products or services that a client requires


4.1    WRITE a short description of the client's needs. Your description must include the following:

 

Background information about the client:

·        their business profile;

·        the buying processes they typically follow;

·        their general preferences and needs for product information and support

Description of their business operation including:

·        a description of their products/services

·        market;

·        profitability;

·        competition;

·        organisational characteristics;

·        etc.

Description of how you saw their needs for banking products/services:

·        were they price sensitive;

·        how did they prefer to have their services distributed;

·        what products were they likely to need and why;

·        etc.


 DEFINE your sales objective for this client and EXPLAIN how these affected the sales presentation/proposal that you gave the client.


LIST any potential conflicts or constraints that you faced when developing your proposal


4.1    EVALUATE the internal and external sales environment while you were planning your proposal to the client. Include the following:


4.1.1     A summary of the competitive environment (which other banks had similar products/services and how you considered these);


4.1.2     The wider economic, legal and regulatory environment;


4.1.3     What you knew about the client and their buying behaviour;


4.1.4     What you knew about your bank and its ability to meet the needs, expectations and preferences of the client. 


4.1    SUBMIT two (2) different sales proposals for business clients that you have developed (one should be for the client you have chosen for this assignment). ENSURE that these clearly show the course of action you are proposing, link products offered to the clients’ objectives and provide supporting information to help the client make up their minds. COMMENT on the following: 

4.1.1     Your evaluation of how well these proposals met the clients’ needs;

4.1.2     How well you considered alternatives for the clients’;

4.1.3     What competitive products could the clients consider instead.


4.1     WRITE a brief report (1-2 pages) EXPLAINING how you tackled the assignments in this qualification. This component is compulsory and you will not be awarded any credits for this qualification if you do not complete this component.

 

STRUCTURE your report as follows:


4.1.1     How did you approach the assignments in this qualification?

4.1.2     Summarise the key concepts that you presented in this qualification (this can be as a bullet list or a mind map or a process flow, etc.)

4.1.3     What did you learn from doing the assignments? Specifically discuss:

4.1.3.1      When you first read the assignments, did you expect to be able to do them and

were your expectations met? How?

4.1.3.2      What was the most surprising concept/key idea that you discussed?

4.1.4     How can you use what you learnt while doing these assignments?

4.1.5     Where else in your life can you use any of the skills practiced in this qualification?

4.1.6     What gaps do you have in your learning that you would like to close?



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