Finance Answers

How do you identify a customer’s buying motives?

Why is it important to evaluate a customer’s responsiveness to a product’s features, advantages and benefits?

Explain Client requirements and Products that satisfy them

How does your bank match products to a target market?

Briefly explain the content and implications of the client investment mandate as prescribed by the FSCA (previously FSB).

IDENTIFY the key target markets serviced by your bank and LIST two (2) products/services that have been designed for each target market

The Financial Services Control Authority (previously the FSB) has prescribed minimum content requirements for a client investment mandates. IDENTIFY two (2) of these requirements and EXPLAIN the implications of these for sales in the sector.

LIST three (3) questions you ask clients in order to establish their banking needs in terms of product quality, price and usage. SUMMARISE the client’s response to each question

 EXPLAIN how you have applied these minimum guidelines when advising a client on specific products.

 Requirement 1:

Requirement 2:

EXPLAIN what you think your client’s buying motives were.