Financial ratios are tools used to: - assess the relative strength of companies by performing simple calculations on items on income statements, balance sheets and cash flow statements. - Ratios measure companies operational efficiency, liquidity, stability and profitability, - Ratios give investors more relevant information than raw financial data. - Investors and analysts can gain profitable advantages in the stock market by using the widely popular, and arguably indispensable, technique of ratio analysis. - Ratios make managing the company easier, because they give relevant information about the current situation and show some problems, that are to be fixed.
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