Advantages of Rational Choice Theory
- Helpful in explaining individual and collective behaviors
 - All theories attempt to give meaning to the things we observe in the world.
 - Can help to explain behavior that seems irrational
 
Disadvantages of Rational Choice Theory
- Individuals do not always make rational decisions.
 - In reality, people are often moved by external factors that are not rational, such as emotions.
 - Individuals do not have perfect access to the information they would need to make the most rational decision every time
 
                             
Comments