Answer to Question #107669 in Sociology for Erykah

Question

How important are the concepts of validity,reliability,objectivity and representativeness to the research process

Answer 1

Reliability entails the consistency of a particular measure

Validity is more about the accuracy of a particular measure

Objectivity entails the elimination of bias in order to obtain reliable and accurate results.

Representativeness in research entails having subset of population in order to reflect the details and characteristics of the large group.

Reliability, validity, representatives, and obectivity should be considered in the creation of of research designs and planning of methods particularly in quantitative research