Answer to Question #107662 in Sociology for Erykah

Question

To what extent does media images have a direct influence on the audience

Answer 1

Whether is is print media or broadcast media, media has the power to manipulate, influence, persuade and put pressure on the society. This influence can be positive or negative and can affect the audience mentally, physically or even emotionally. Violent films and computer games are closely tied to real life violent cases. The media promotes a mass culture that makes it possible for propagandists to easily control the masses.