Answer to Question #316286 in Psychology for Lulurh

Question

You are a public relations practiotioner for local non-profit organisation which aims to work with communities in fighting social issues associated with the crime. A recent study by your organisation has pointed out that your organisation is not doing enough to involve local communities in many of the initiatives which has been carried out in the past. To remedy the situation you have been tasked with coming up with a strategy of how best to involve communities in your organisational initiatives

With references answer the following question

Identify and explain the best public relations theory that you can use in the above scenario as a way of identifying publics in the community who are ready to engage in your non profit organisation(15 marks)

Answer 1

Public relations theories include Excellence theory and systems theory, but also relationship management, communitarian, rhetorical and dialogic approaches. Each body of work has led to important insights about organizations as instrumental communicators, relationship builders, rhetorical actors, and civil society agents

excellence theory

Organization for locality development. Also known as community development, locality development focuses on community building by improving the process by which things get done. For example, it emphasizes the ideas of community competency--the ability of the community to solve its own problems by learning skills such as group facilitation and critical thinking that are crucial to community work -- and through working to build harmonious relationships among people from different racial, ethnic, and social-class groups. A lot of weight is put on how people think and feel about things. The idea of "helping people help themselves" is key to this concept. Organizations such as the Peace Corps and VISTA offer good examples of what we mean by locality development.

coalitions are broad groups that bring together people and organizations from throughout the community, including many groups that may not normally work together. For example, a coalition working to increase AIDS awareness in the community might bring together officials from the health department, representatives from the faith community, young people, business leaders, and members of the GLBT (gay, lesbian, bisexual, and transgender) community -- groups that sometimes don't see eye-to-eye