Answer to Question #315688 in Psychology for Thando

Question

A Masters student from UNISA wants to undergo a study that wants to explore and account for the popularity of Black Panther among subaltern Black South African women in the predominantly Black township of Soweto. The study is an audience reception analysis and is interpretive in nature. Its assumption is that reality is socially constructed and it can only be known through methods that allow the researcher to view the world from the participants’ perspective (Nieuwenhuis, 2012:55). The study departs from the premise that the social world is not independent of the meanings that members of society use to account and constitute their reality. In this light, what methodology was used for exploring audience readings or interpretations of Black Panther from the context of their everyday lives. Elaborate more on the methodology by giving its advantages and disadvantages

Answer 1

Proposed Methodology: The use of surveys and questionnaires.

Advantages: Higher response rate, it allows clarification, it is less expensive, and consumes less time.

Disadvantages: It requires training to avoid bias, no visual aids, and it is difficult to develop rapport with the respondents.