Answer to Question #315313 in Psychology for Daphney

Question

You are a public relations practitioner at a local non-profit organisation that aims to assist communities in fighting crimes and resolving social issues associated with crime. A recent study by your organisation has revealed that your organisation is not doing enough to involve local communities in the initiatives that have been undertaken in the past. To remedy the situation you have been tasked with design a strategy of how best to involve communities in your organisational initiatives.

Explain how the situational theory can be used in the above scenario as a way of identifying publics in the community who are ready to engage in your organisation’s initiatives.

Answer 1

Large groups of individuals can be categorized into four publics based on their recognition and involvement with an organization or problem, according to the situational theory of publics. It explains why some publics are more active than others in their hunt for information on a given issue.