Answer to Question #304950 in Psychology for agatha

Question

A local councillor has called a meeting of residents to address service-delivery issues which many residents have been complaining about. During the meeting the councillor distributes pamphlets which indicate some of the initiatives being undertaken to address the mentioned issues. However, many of the residents complain that the pamphlets are only in English and that they do not understand the English language. They also insist on being given the chance to pose questions to the councillor. At the end of his address, the councillor does provide an opportunity for residents to ask questions.

In the scenario above, identify the components of communication and explain them briefly.

Answer 1

1. Sender / Encoder - Sender / Encoder is a person who sends the message. A sender makes use of symbols (words or graphic or visual aids) to convey the message and produce the required response. For instance - a training manager conducting training for new batch of employees. In the above scenario the sender is the  local councilor. 
2. Message - Message is a key idea that the sender wants to communicate. It is a sign that elicits the response of recipient. In the above communication the message to be delivered is about service-delivery issues.
3. Medium - Medium is a means used to exchange / transmit the message. The local councilor passes the massage through distribution of pamphlets .
4. Recipient / Decoder - Recipient / Decoder is a person for whom the message is intended / aimed / targeted. In the above case the recipient is the residents.