Answer to Question #216948 in Psychology for Aneliswa

Question

Use the four step formula for planning a public relations programme.the campaign should take in five cities and five provinces of your choice.note that the budget for this programme is 20million.

Answer 1

      The first step is defining the problem. This process aids in determining what is going on. This process helps the public relations practitioners establish the issue at hand and figure out how the issue can be fixed. The second step involves planning and programming. This includes taking time to know the audience and learning concerning their needs. The third step is taking action and communicating. In this case, all the research done is implemented on the audience. The research is also applied in real-time to help in establishing the goals and objectives of the research. The last step involves evaluation. In this case, the outcomes of the research are measured.

The campaign of the public relations program will take place in the following provinces; Eastern Cape Province, Free State, Gauteng, KwaZulu-Natal, and Limpopo, as well as their capital cities. The allocation of the budget will be as follows: Defining the problem will use 20% of the total amount to plan the campaign. This amount will be used to develop the market mix, elements of products, and promotions. In planning and programming, this will be used in building new relations with the audience and will use 30% of the 20 million. The third step will generate more revenue and use 40% of the money allocated to build goodwill, increase awareness, and ensure that the audience acquires the right products. 10% will be used to evaluate the outcomes.