Answer to Question #183066 in Psychology for Rahul

Question

How has “Amazon” used knowledge of consumer behavior related to perception, learning and memory in designing the site?

Answer 1

How has Amazon used the knowledge of consumer behavior related to perception, learning and memory in designing the site.

Amazon is arguably the largest and most successful online retailer in the world. This comes mainly from its ability to understand the behavioral patterns of its customers. For instance, there is a perception that Amazon offers better pricing than its competitors do. However, that is not the case; Amazon only reduces the prices of popular commodities, and not across the board. Far from that, Amazon has invested in receiving positive reviews from its past customers; reviews are a reassurance to shoppers.