The correct answer:
External factors:These are the factors that are external in nature and are usually governed by the characteristics of the stimuli. These factors could be related to the nature of the stimuli, the intensity as well as the size of the stimuli, the degree to which contrast, variety or change is present in the stimuli. The extent to which the exposure to a stimulus is repeated will, also determine the strength of the
Internal or subjective factots: The subjective factors that influence attention are interests, motive, mind set and our attitudes & moods. It is believed that interest is the mother of attention, as we pay attention or focus on those objects about which we have interest. Similarly, our needs or motives equally govern our attention for specific events or objects.
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