“Real or fake? Fake or real? Who would have thought it, even five years ago?” howls Sam Pelt, a furrier who owns stores in New York; Washington, D.C.; Beverly Hills; and Copenhagen. Sylva Foxx, a systems analyst with her own consulting firm, is talking with Sam for the first time. Currently, P & P, Ltd. (which stands for Pelt and Pelt’s son) is using a PC that supports package software for a select customer mailing list, accounts payable and accounts receivable, and payroll. Sam is interested in making some strategic decisions that will ultimately affect the purchasing of goods for his four fur stores. He feels that although the computer might help, other approaches should also be considered. Sam continues, “I think we should talk to all the customers when they come in the door. Get their opinions. You know, some of them are getting very upset about wearing fur from endangered species. They’re very environmentally minded. They prefer fake to real, if they can save a baby animal. Some even like fakes better, c
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2014-03-24T12:32:00-0400
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