Why are the services below important to a firm or company, Explain?
(i) Advertising
(ii) Sales Promotion
(iii) Personal Selling
(iv) Public Relations
Answer
Advertising, Sales Promotion, Personal Selling, Public selling comes under marketing communication or promotion mix. With the help of these tools any firm or company do or establish communication of their product or services to the consumer. It may be any tool of Promotional mix.
AdvertisementSales PromotionPersonal SellingPublic Relation
Adevertisement
Why it is important ?
Advertisement is the basic necessity to reach out the prospective buyer. It is a paid source of marketing by any sponsor . Advertisement is a form of marketing that pitch number of consumer at one time at different places. It will directly telecast on television , radio or any other digital tool.
Example :- Cold drinks advertisemnt , Coke Pepsi etc.
Sales Promotion
Why it is important?
Sales protion is basically a short term of promotion that is totally dedicated to the product or services that gives area of interest to the consumer.
Example:- Limites time deal in home appliances in any festive season or limited time deal on gift product on valentine or any special occasaion by any company or firm that gives sales offer.
Personal Selling
Why it is important?
To built the relation with the consumer direct are comes under personal selling. It makes consumer imporant for life time of different product and service as per consumer needs.
Example:-> Banking product or service for one by one different customer different needs different product or services.
Public Relation
Why it is important?
We can understand easily public relation as the good image that are firm by an company or firm from different sources are called built public realtion.
Example:-> Advertisement done by Superstars or Criketers for any brand build good image in public mind.
Summary :=> Marketing tools plays an important rule for any product or services in consumer mind. OIf right tools use at right places the product or services of the company or firm will be hit.
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