What are some of the limitations of Apple Pay that might prevent its widespread adoption?
The Apple company has made the Apple pay available for iPhone 6 only, yet it is a device majority of the people in the world would not have. The iPhone went through multiple phone designs and upgrades. Therefore users of Apple 3,4and 5 cannot be able to access Apple Pay. Many mobile payment systems are emerging in the big market. Some successful strategies have high competition which companies put their hope in whether their services will be consumed and not their competitors'.
Apple does not give a chance to merchants to access the process of making payments for advertising promotions and additional marketing.
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