Question

What is the value proposition that Apple Pay offers consumers? How about merchants? 

Answer 1

What is the value proposition that Apple Pay offers consumers?

• the ease of use
• and peace of mind that they offer for free
• Apple Pay reduces the need for a customer to take a card from their purse or wallet every time they need to make a purchase.

How about merchants? 

• Elimination of the need to transfer the customer's credit card information to a third party merchant