Other Answers

Advertising an organisation’s products or services is an example of ………. organisational communication.

(1) internal (2) lateral (3) downward (4) external (5) upward

Q24 The ………. approach to organisational communication emphasises the importance of work satisfaction and personal happiness of employees.

(1) systems (2) classical (3) human resources (4) human relations (5) cultural

McLuhan’s views on hot and cool media refer to the … .

(1) degree of participation, commitment and involvement of recipients (2) degree of participation, commitment and involvement of communicators (3) value of messages and their newsworthiness (4) role of gatekeepers and their influence on recipients (5) role of print media compared to the role of electronic media

The concept of “media determinism” implies that the medium … .

(1) is an important component in the mass communication process (2) is the technical or physical means to transfer messages (3) is not a “neutral container” of messages (4) plays an influential role in the understanding of messages (5) influences the structure of a society and people’s experiences

Q16 The phrase “the medium is the message” refers to … .

(1) the development of new technologies (2) repeatability of messages (3) the structure of attitudes and perceptions (4) revolutionary changes (5) the electronic age

Which theory explains that the media effectively limit the range of opinions available to the public?

The ………. theory.

(1) agenda-setting (2) spiral of silence (3) magic bullet (4) two-step flow (5) uses and gratifications

Q14 Which theory explains the role of the media as gatekeepers of news?

The ………. theory.

(1) spiral of silence (2) magic bullet (3) two-step flow (4) agenda-setting (5) uses and gratifications

Which function of the mass communication process refers to the ability of the mass media to communicate norms and values to the recipient of mass communication messages?

(1) Correlation (2) Surveillance (3) Cultural transmission (4) Entertainment (5) Interpretation of the environment

Piaget social knowledge

Intellectual property, copyright and plagiarism refer to the