The concept of “media determinism” implies that the medium … .
(1) is an important component in the mass communication process (2) is the technical or physical means to transfer messages (3) is not a “neutral container” of messages (4) plays an influential role in the understanding of messages (5) influences the structure of a society and people’s experiences
Q16 The phrase “the medium is the message” refers to … .
(1) the development of new technologies (2) repeatability of messages (3) the structure of attitudes and perceptions (4) revolutionary changes (5) the electronic age
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