Answer to Question #335012 in Statistics and Probability for Licel

Question

A product marketing officer want to develop a new baby soap for the Philippine market. He wants his new product to complete with the current brand leader in the market, baby-O with current market share of 46%. To persuade consumer, he conducted a survey of 1000 mother's in metro manila and asked their preference for babby soap over other competitors. After three months of reporting the results, the new baby soap gained momentum in sales and reached 41% market share. In the marketing perspective, the marketing officer succeeded in promoting his new baby soap in the market. But his action is argued to be morally and academically wrong since he modified the results. Does the end justices the mean?

Answer 1

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