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For Unilever to effectively segment the market at which it aims the Rajah range of products, customer satisfaction and an increase in profitability would be essential. Name the five prerequisites of market segmentation that would make this possible.
Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.
The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.
2.3 Describe how the sneaker shack uses a multi-channel distribution system( 2 marks ) and why this is a good system to use( 2 marks)
1.5 As market situations change, the Sneaker shack will have to adjust their prices. provide an example of each of the following price adjustment strategies that the Sneaker Shack could implement or explain why a strategy would not be applicable to the Sneaker Shack(1 mark each )
Identify the 3 primary differences between consumer and business markets.
With the use of diagrams list and outline the steps in the consumer and business buying decision making processes.
Find a product that is intensively distributed in a country of your choice. What can you say about its distribution channels in that country?
