Marketing Answers

Ashwini wants to buy a pure risk life insurance cover of rs.1.5 crore he is confused whether he should buy ULIP a term plan.Recommend the product best suited for his requirement.

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The net profit before taxes as per the profit and loss account, of Gaman Ltd is Rs 269244. With the given set of information, classify the given items as (operating / investing / financing), share the correct classification with logical reasoning

And calculate the cash flow from operating activities

Loss on sale of asset

95780

dividend income

26000

interest income

35000

finance cost paid on debentures

12000

gain on sale of investment

45000

Depreciation on fixed assets

85000

Amortisation Expenses

110000

Describe how The Sneaker Shack uses a multi-channel distribution system (2 marks) and why this is a good system to use (2 marks). (4) 2.4 Identify whether The Sneaker Shack uses intensive, selective or exclusive distribution for their services (1 mark). Provide a motivation for your decision by providing examples relating to The Sneaker Shack. (1 mark). 

1.1. Consider the pricing of The Sneaker Shack’s Classic Clean option as the basic option for cleaning shoes. 1.1.1 Identify whether a ceiling price or floor price is used for this cleaning option. (1) 1.1.2 Motivate your answer in 1.1.1.

Identify whether The Sneaker Shack uses intensive, selective or exclusive distribution for their services (1 mark). Provide a motivation for your decision by providing examples relating to The Sneaker Shack. (1 mark).

A discussion of the four variables in the macro‐environment providing theory and relevant application.

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details.The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.

a) which type of targeting strategies is initiated by Kia Motors. Justify your reason.

b) In your opinion which segmentation strategy is adopted by Kia motors?

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