Marketing Answers

Strategies of Price

Types of Price

Give a brief discussion of your 5 Competitive Priorities.

Company #alltheshoes would like to find out what, if anything, customers know about its new running shoe, FancyShoe. Design two survey questions to find out the following: 

1) Are customers aware of the product? 2) What brand image do customers have of the

product?

Company ABC recently conducted a survey that show that 30 percent of customers will only shop there once and never use the company products again. What are some general ideas that can help increase customers loyalty ?

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

1. i) The situation summary
2. ii) Market Target (s) Description
3. iii) Objective of Market Target (s)
4. iv) Forecasts & budgets

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

i) The situation summary

ii) Market Target (s) Description

iii) Objective of Market Target (s)

iv) Forecasts & budgets

How could bad copy prevent someone from signing up to a valuable free service like the trial offered by encyclopedia britanica?

Support media or or below the line (BLT) marketing tools, are sometimes the first and only exposure consumers have to your brand, apart from the point of purchase. This makes it a very important part of the marketing communications mix for many brands. Identify one local and one international brand that places a heavy emphasis on BLT marketing (MUST use a variety of BLT/ Support Media tools to qualify).

1). Identify and discuss the BLT tools used and discuss the relative benefits and effectiveness of each tool used.

2). Special attention should be paid to any innovative or disruptive support media that the brand uses or has used.

3). What makes them disruptive/different?

4). For each brand you have identified, discuss how their use of support media can be improved to support their current marketing communications campaigns.

Company ABC recently conducted a survey that showed that 30 percent of customers will only shop there once and never use the company’s products again. What are some general ideas that can help increase customer loyalty?