Marketing Answers

Compare and contrast between present RBI Governor and his predecessor with regard to “Export Policy”.

Discuss two situations, with examples, that show the influence of culture / subculture on consumer purchase behavior.

Why it is important for markets to understand consumer behaviour.

Companies are finding it difficult to “push” since the resistance by an individual is increasing now a days and the ratio is 1:1 basis. Explain the trend in this development.

A buyer may not be static and a lot of things affects his decision towards a product whether to buy (or) not. What are the factors that affect his behaviour - Elucidate in detail.

Do you think product-mix decisions and their investigation is equally important vis-à-vis other aspects of product research? Explain with examples from the Indian companies.

Do you think “unanswered questions” and “Don’t knows” are not similar? Why? Is it essential to acknowledge both of these in the results? Why?

Prepare a questionnaire for studying the marketability of solar power panel.

Prepare a research proposal using various steps of research process for analyzing consumer attitude towards a toilet soap launched in the market recently.

Discuss the various stages of product life cycle. At what stage of the PLC are the following:
a) IPOD
b) Digital Camera
c) Mobile Phone
d) Induction Stove