Marketing Answers

Discuss the scope and growth of corporate hospital sector in India with suitable example.

Evaluate the developments of packaging concepts from the traditional to the present scenario in detail.

Explain different positioning strategies. Consider any four FMCG items and discuss the positioning strategies adopted by the marketers.

Look through current newspapers, magazines, the web and so on, and get the best available information on the job outlook for this year’s college graduates. You should show variations by geographic areas, degree, and schools. Present your findings in a well-organized and illustrated report.

Locate six examples of video and audio clips you might use in a business document. Describe the examples along with a brief explanation of a good use in a business document.

Interview a working professional about his or her writing process. In addition to asking about general strategies for different kind of writings, also how he or she tracked a particularly difficult writing situation. Write up the results of your findings briefly.

Find article in the business press or general news about a recent incident involving a company (for example, a merger or acquisition, a scandal or crisis, or the launching of a new product). What kind of communication challenges might this event pose for the company, both internally and externally? What kinds of messages would probably need to be written, and to whom?

4. Test the significance of variation of the retail prices of the commodity in three principle cities; Bombay, Kolkata and Delhi. The four shops were chosen at random in each city and prices observed in rupees were as follows
Bombay 16 8 12 14
Kolkata 14 10 10 6
Delhi 4 10 8 8

Samples of 400 students of undergraduate and 400 students of post graduate classes were taken to know their opinion about autonomous college. 290 of the undergraduate and 310 of the post graduate students favoured the autonomous status. Present these fact in the form of a table and test at 5% level, that the opinion regarding autonomous status of colleges are independent of the level of classes of students.

In a factory turning out razor blade, there is a small chance of 1/500 for any blade to be defective. The blades are supplied in a packet of 10. Use Poisson distribution to calculate the approximate number of packets containing blades with no defective, one defective, two defectives and three defectives in a consignment of 10,000 packets.