Differentiate between competitive advantage of a country and a corporate. Discuss how this can help a firm to win over competition and grab more market share.
“Assessment of the strategic capability of an organization centre on the appraisal of its performance in different functional areas”. Critically examine the statement.
Assume yourself as a marketing manager of a leading face cream manufacturing company. How will you choose effective intermediaries to promote your business in Asian market? Justify your views with appropriate examples.
Enumerate the various factors involved in selection of distribution channels for the following goods in Indian market scenario.
a) Perishable goods
b) Durable goods
c) Agricultural goods
d) Industrial goods
Do you think the role of sales manager in sales planning, organizing, forecasting and budgeting will become less or more important with the ever growing power of computers and software sophistication? Explain.
a) Explain the importance of export licensing,
what are the conditions followed in India?
b) "Import policy of government of India is effective compared to other Asian Countries". Discuss.
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