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 As a marketing consultant, you need to highlight any emerging Demographic Trend either in Urban or in Rural India during Covid-19 pandemic. How should FMCG companies such as Hindustan Unilever take advantage of this trend & make changes to their advertising or new product development strategies? 


Answer the following Questions


  1. What vulnerabilities has the COVID19 crisis exposed in the field of Organizational Behaviour?
  2. Research an organization's response to the COVID19 crisis. How did this organization adapt to the crisis? Is the response working?
  3. Did the organization incorporate virtual teams? Did this work? What would you recommend organizations do to promote virtual teams?
  4. Throughout this semester you've worked as part of a virtual team. How was the experience? What did you learn? What surprised you? Would you recommend this type of teamwork? Why or why not?

Note:

Answers to the discussion questions must be completed by Saturday at midnight of the week in which it is assigned. Your answer must not more than 500 words single-spaced in length and must include a minimum of 2 research sources: the textbook plus at least one peer-reviewed journal article.


evaluation of business model of 5stars hotel


Oral Presentation 1: Speech Analysis

Written Outline

 

Background

Find and view a famous speech by a current or historic world figure or influencer.

(See archetypes table) 

Assignment

Written:

You will submit a written outline of your oral presentation (See Sample Outline):

§ The purpose of the speech

§ The Audience

§ The content, delivery, and visuals

§ What you have learned about making effective presentations from viewing this speech?

 

 

1.     Case Assignment 4: Written Outline – 25 pts. (10%)

a)    Introduction (5)

b)    Purpose & Audience (5)

c)     Evaluation of content, delivery and visuals (5)

d)    Learning outcomes (5)

e)    Visuals (5)



Create a brand image of new products and create a marketing plan.


1 innovative idea reaching out to Staples brandB2B CUSTOMERS BASE in India


Shortly summarize, why do you think are more women Instagram users than men Instagram users?


Which age group do you think has the highest percentage of Instagram users?

a. 18-24

b. 25-29

c. 30-49

d. 50-64

Persuasive Letter


 As an assistant in the communication office of your provincial government, you play an important role in reaching out to companies that want to expand or relocate to your area.

 

Research the business pages on your provincial government’s website and review the reasons why a business would find it desirable to relocate to your province.

 

Summarize these reasons in a persuasive letter that will be sent to business executives throughout the country.

 

Ensure that you introduce yourself and your purpose in the letter, and close with a compelling call to action.

 

(Have them reach you by telephone at 1-800-555-2930 or by email at your office)

 

As you plan your letter, imagine yourself as the CEO of a company and consider what a complex choice it would be to move to another province.

 


Discuss the steps you went through for puchasing of any product of your own choice. (Consumer Buyng Decision Process)


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