As a marketing consultant, you need to highlight any emerging Demographic Trend either in Urban or in Rural India during Covid-19 pandemic. How should FMCG companies such as Hindustan Unilever take advantage of this trend & make changes to their advertising or new product development strategies?
Answer the following Questions
Note:
Answers to the discussion questions must be completed by Saturday at midnight of the week in which it is assigned. Your answer must not more than 500 words single-spaced in length and must include a minimum of 2 research sources: the textbook plus at least one peer-reviewed journal article.
evaluation of business model of 5stars hotel
Oral Presentation 1: Speech Analysis
Written Outline
Background
Find and view a famous speech by a current or historic world figure or influencer.
(See archetypes table)
Assignment
Written:
You will submit a written outline of your oral presentation (See Sample Outline):
§ The purpose of the speech
§ The Audience
§ The content, delivery, and visuals
§ What you have learned about making effective presentations from viewing this speech?
1. Case Assignment 4: Written Outline – 25 pts. (10%)
a) Introduction (5)
b) Purpose & Audience (5)
c) Evaluation of content, delivery and visuals (5)
d) Learning outcomes (5)
e) Visuals (5)
Create a brand image of new products and create a marketing plan.
1 innovative idea reaching out to Staples brandB2B CUSTOMERS BASE in India
Shortly summarize, why do you think are more women Instagram users than men Instagram users?
Which age group do you think has the highest percentage of Instagram users?
a. 18-24
b. 25-29
c. 30-49
d. 50-64
Persuasive Letter
As an assistant in the communication office of your provincial government, you play an important role in reaching out to companies that want to expand or relocate to your area.
Research the business pages on your provincial government’s website and review the reasons why a business would find it desirable to relocate to your province.
Summarize these reasons in a persuasive letter that will be sent to business executives throughout the country.
Ensure that you introduce yourself and your purpose in the letter, and close with a compelling call to action.
(Have them reach you by telephone at 1-800-555-2930 or by email at your office)
As you plan your letter, imagine yourself as the CEO of a company and consider what a complex choice it would be to move to another province.
Discuss the steps you went through for puchasing of any product of your own choice. (Consumer Buyng Decision Process)