Marketing Answers

3. Explain different types of money market instruments. In each of the below cases, which

money market instruments would you recommend and why?

a. A mutual fund manager has INR 450 million of cash, which he needs to park for a period

of less than 180 days, where he will move this to equity (5 Marks)

b. An oil refining company wishes to borrow INR 1500 million for a period of 90 days to

fund its settlement of invoices

In your previous assignment “Marketing Electric Bicycles” you were to segment the market for electric bicycles and provide your rationale. Based upon the segment(s) that you highlighted you made an early-stage proposal for how you might market the selected product line.

You are now to develop an integrated Marketing Communications Plan for the Electric Bike business that is based upon market segments and electric bike products that you now believe are your best option.

You need to:

·      Detail the key features of your core brand image that you will build through advertising

·      Create a mock-up of your web site

·      Detail your Social Media Strategy . (How will you generate traffic to your website and your store.)

Assignment is worth 20%

Note: Please provide as much explanation as possible (make the answer strong)

 India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in Inbound tourism for India from overseas travellers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: - a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use. (5 Marks) b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives? (5 Marks)

Staples is a US based office stationery brand that is planning to enter India. As a Marketing Consultant suggest & describe atleast 1 innovative way of reaching out to Staples’ B2B potential customer base in India. Name any 5 potential B2B customer segments for Staples in India.

1. What stands out at the beginnings of Twitter?
2. Why do successful businesses buy other businesses?
3. What conclusions can be drawn from the location demographics of Twitter users?
4. List 3 ways Twitter can be used as an influence.

1. Why do you think the 65+ age group has the lowest amount of users at 10%?
2. Why do you think suburban and rural users are both at a low of 24%? Consider possible living conditions when answering this question
3. What other key demographics would be important to look as if you creating a social media marketing campaign for your town?

Twitter relies on a users geolocation to determine which topics are trending near them. Some may be very specific to your location, like a community event. Others may be more general, like a national election or release of a popular brand's new album. Look at recent news coverage in your area to complete the following activity.

1. Based on your research of recent news coverage, what do you predict to be trending on Twitter on your area.
2. Now, check Twitter. Were your predictions correct or not?
3. How can brands use the trending topics as a source for inspiration for content creation?

Fill in the blank:

The three type of Twitter ads are promoted blank promoted blank and promoted blank

Staples is a US based office stationery brand that is planning to enter India. As a Marketing Consultant suggest & describe atleast 1 innovative way of reaching out to Staples’ B2B potential customer base in India. Name any 5 potential B2B customer segments for Staples in India.

An entrepreneur wants to set up an organization dealing in manufacturing of toys and has hired you as a consultant. Can you please guide him about the functions of Management?