Due to the inability of older adults (65+ age group) to access and use technology and the internet as well as their low reactivity to technological changes hinders their participation on internet platforms.
The low social-economic status, low human development, a lack of basic needs, vulnerability, livelihood amd unsustainability from rural and surb-urban areas affects their ability to access and use technology and social media platforms.
The level of income across accross a region is a demographic issue to consider in creating a social media promotional campaign.
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