Marketing Answers

Explain the different sources marketers obtain information from

Explain the different sources marketers obtain information from.

Larence Shaw is doing a customer satisfaction survey for:

1. Which two (2) contact methods would you recommend?
2. What are the two (2) advantages and two (2) disadvantages of each chosen method?

MARKET SEGMENTATION, TARGETING AND POSITIONING

1. Explain the criteria used to evaluate Consumer Market Segments.
2. Use the criteria necessary for evaluating the attractiveness of consumer market segments.

India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in Inbound tourism for India from overseas travellers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: -

a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use.

b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives?

Political pyramid mini case

Questions:

1. In what instances can individuals gain power within organizations?

2. Comment on the ethics of "gaining comparatively at someone else’s expense”.

1. Explain the elements of the Marketing Research Process

1. Explain the different sources marketers obtain information

Identify two forms/types of secondary data and give two (2) advantages and two (2) disadvantages of using secondary data.

Larence Shaw is doing a customer satisfaction survey for .

1. Which two (2) contact methods would you recommend?
2. What are two advantages and two disadvantages of each chosen method?

What are the micro environmental sources or factors for success of airasia