Search & Filtering
You have been recently appointed as a “New Product Development” Head for Micromax
India. You have been asked to develop a brand-new innovative product namely 5G
enabled affordable smartphone as part of their product portfolio.
a. Explain the process in detail to arrive at the creation of your new product
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to
support your answer.
3. A project has 11 activities: Activity-A to Activity-K.
a. Prepare a network diagram and list different chains of activities. Use the following
information.
Activity No: A B C D E F G H I J K
Predecessor A B B D D C F,G E H,I,J
b. Compute the project duration and identify critical path. Use the following additional
information.
Activity A B C D E F G H I J K
Duration 2 3 3 7 8 3 5 10 4 6 3
Provide details for each stages of the “Generic Project Life Cycle Model” for a
hypothetical project of conducting Annual Day in your university. Include specific
actions which are required in this project and give your comment about which will be the
most critical stage for this project.
As a researcher, you need to identify as to how many Supermarket stores in Bengaluru sell HUL’s “Nature Protect” Range. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method.
Also explain as to how will you proceed ahead with choosing the areas/ localities in Bengaluru to conduct your research alongwith timelines.
Assignment one
Few companies do as much to apply the societal marketing concept and to build relationships with customers.
One of the early members of the societal marketing movement, today the premium ice maker continues it's commitment to a wide range of ecological and social causes. The company directs more than 10 percent of its profits to causes Marketing tools to develop stronger bonds with customer financial and social benefits.
You as a marketing manager for ReconAfrica., an oil prospecting company in Kavango might be faced with major challenges .
Your task is to analyze the challenges the company may face in terms social ecological causes, balance profits , consumers wants and society interests.
(100 marks)
Due date is 26 May 2021.
1. As a newly appointed Product Manager by Balaji wafers, you are asked to develop New Product Planning for new flavor of potato wafer. How would you develop new product planning process?
Health and Nutrition Start-Up, Habbit makes consumer debut with a range of innovative & delicious Products. Habbit Wise Creams are the lowest calorie ice creams in the world. Every serving has less than 50 calories, which is less than half an apple. Available in 6 gourmet flavours such as Blueberry Crumble, Salted Caramel, Lychee Blush, etc. Wise Creams contain zero added sugar and are keto + diabetic friendly. Prepare an appropriate Segmentation Strategy for the new launch. Considering that they have entered in consumer market for the first time, how should the brand be positioned in the market?
Suggest me a tagline for homemade makeup brand.
1.Differences between process in marketing mix and process in service marketing
my product is a laser keyboard
2. What is the name of your business/product idea?
3. What IS your idea? business? product? .... make it sound interesting!
4. WHO is your target audience for this business/product?
5. How do you plan to reach this audience?
6. Overview of Supply and Demand
7. What are your goals for the future of your business--
9. overview-- WHY should we invest in you and your business/product idea??
