The marketing concept is a strategy employed by marketers to meet their client’s expectation. In this regard, the marketing concept demands that a decision is made by marketers basing on the need and want of the consumers. Thus marketing concept is important for it enables marketers to advise their organization to make an informed decision in relation to production, sales as well as the cost of a particular product. Adequate implementation of marketing concept will enable marketers to attain a competitive advantage over their competitor’s thorough timely attaining client’s expectations.
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