Question

you are asked to devise a marketing communication Marcomm plan to increase the number of coffee drinker and increase Nescafe Gold 3 in 1 Sales. the campaign is targeted to launch in 5th January 2011. propose the budget base on the Marcomm tools being selected.
executive summary
situational analysis
Marcomm Objectives and justification of the choice of these objectives
target market and justification of the choice of the target markets
brand positioning and the unique selling proposition (USP) and justification of the choice of positioning and proposition
creative strategy and justification of the choice of this stratagy