Answer to Question #350883 in Marketing for Kalpani

Question

Suppose you are conducting market research for your favorite hotel or restaurant

brand. Sales have been lagging for two quarters, and you are determined to find out

why. You decide to host an in-person focus group to gain customer insights into your

brand’s current product offerings. You are also interested in obtaining feedback on a

new product that your brand plans to launch in the next six months.

a. Determine the makeup of your focus group. Who should be invited to the focus

group, and why?Suppose you are conducting market research for your favorite hotel or restaurant

brand. Sales have been lagging for two quarters, and you are determined to find out

why. You decide to host an in-person focus group to gain customer insights into your

brand’s current product offerings. You are also interested in obtaining feedback on a

new product that your brand plans to launch in the next six months.

a. Determine the makeup of your focus group. Who should be invited to the focus

group, and why?