Answer to Question #349751 in Marketing for Yaya

Question

1. Evaluate Fresh Choice's restaurant concept.

1.1 Do you think that this product concept can be successfully introduced in your chosen country without any modification?

1.2 What are the factors which may facilitate or impede the acceptance of the soups-and salads concept among foreign (local) consumers? 1.3 In the case that the existing concept is not totally appropriate, what are the modifications

that you will make? Explain your rationale.