Answer to Question #339906 in Marketing for KHUSHI

Question

You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations. a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project. (5 Marks) b. Create a 10-question survey questionnaire. 

Answer 1

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