Answer to Question #337418 in Marketing for Praditi

Question #337418

You are the marketing director for Supermax theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service, you want a better orientation of consumer expectations.



a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project.



b. Create a 10-question survey questionnaire




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