Answer to Question #334034 in Marketing for Saife

Question

An Ed-tech company has to build a Doubt clearing bot in their App for its Students.

Prepare a brief report (Max 3 pages) or PPT(Max 10 slides) to enable the leadership of Company-A to take the right course of action around this project. Your report/PPT must entail the following pointers:

What is the competitor landscape & their offering, if any?

What kind of an offering should the Company introduce -Free Access VS Paid Access for student Acquisition.

How can the offering be made attractive - any add-ons?

What challenges do you foresee in operationalizing the vertical?