taliano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and
subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet
Sharma is also the main chef of the restaurant decided to start operations from home and
[8:25 pm, 19/04/2022] Aanchal🤍: use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not
only survived but became a profitable venture. The recent lifting of restrictions as put Mr
Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental
value or should he continue to run it as a cloud kitchen. He has approached you, a
marketing consultant for advice on devising a plan of action. What would you advise?
Create a plan of action for the business. Create a communication plan. Create a consumer
outreach plan.
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