Answer to Question #316218 in Marketing for Nathalie

Question

Explain how Woolworths can use the six stages of relationship development to increase its relationship loyalty with customers?

In your answer you need to motivate your stages with examples from the case study and discuss the nature and purpose of the stage, the typical internal marketing strategy, and the challenges that a company may face to build a strong customer relationship management.

Answer 1

Send out deadly emails.

Accept pathological empathy as a virtue....

Astound them with your client service....

Seek comments and demonstrate that you actually care.

Maintain consistency and punctuality in your interactions.

Create a sense of trust...

Reward your customers' loyalty.