Answer to Question #311938 in Marketing for Nisijo

Question

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan

Answer 1

Mr Sharma should diversify to reduce the chances of making losses. Since some people believe in going to hotel to have their meal. He should have to rent a spacer and have an hotel and keep his online business alongside the check in clients.

A communication plan is a policy-driven approach to providing stakeholders with information. The plan formally defines who should be given specific information, when that information should be delivered and what communication channels will be used to deliver the information. In creating a communications plan I will start by establishing goals of the hotel, define key audiences who are the key stakeholders of the hotel, identify key messages to customers, suppliers such credit policy, create a tactical outreach plan to suppliers and customers and specify a timeline for moving forward.