Answer to Question #310323 in Marketing for Bhavika

Question

Make a 3-4 pages Field Study/ Field report on Management- a need of every organization

Answer 1

Field reports are most often assigned in the applied social sciences and management where it is important to build a bridge of relevancy between the theoretical concepts learned in the classroom and the practice of actually doing the work you are being taught to do. Field reports are also common in certain science and technology disciplines [e.g., geology] but these reports are organized differently and for different purposes than what is described below.

Professors will assign a field report with the intention of improving your understanding of key theoretical concepts through a method of careful and structured observation of and reflection about real life practice. Field reports facilitate the development of data collection techniques and observation skills and allow you to understand how theory applies to real world situations. Field reports are also an opportunity to obtain evidence through methods of observing professional practice that challenge or refine existing theories.

We are all observers of people, their interactions, places, and events; however, your responsibility when writing a field report is to create a research study based on data generated by the act of observation, a synthesis of key findings, and an interpretation of their meaning. When writing a field report you need to:

• Systematically observe and accurately record the varying aspects of a situation. Always approach your field study with a detailed plan about what you will observe, where you should conduct your observations, and the method by which you will collect and record your data.
• Continuously analyse your observations. Always look for the meaning underlying the actions you observe. Ask yourself: What's going on here? What does this observed activity mean? What else does this relate to? Note that this is an on-going process of reflection and analysis taking place for the duration of your field research.
• Keep the report’s aims in mind while you are observing. Recording what you observe should not be done randomly or haphazardly; you must be focused and pay attention to details. Enter the field with a clear plan about what you are intending to observe and record while, at the same time, be prepared to adapt to changing circumstances as they may arise.
• Consciously observe, record, and analyse what you hear and see in the context of a theoretical framework. This is what separates data gatherings from simple reporting. The theoretical framework guiding your field research should determine what, when, and how you observe and act as the foundation from which you interpret your findings.