Answer to Question #308378 in Marketing for Meah

Question

What do you think is the purpose of writing an executive summary in a business plan?

Answer 1

The executive summary component of your business plan exists to give readers an overview of the entire document, allowing them to understand what they can expect to learn. “Investors will read the executive summary to decide if they will even bother reading the rest of the business plan. An executive summary provides an overview of a larger document or research and is usually the first thing your reader will see. Oftentimes, executive summaries are the only place decision-makers will go to determine if action is warranted on a particular action or idea. Executive summaries will analyze a problem, draw conclusions, and recommend a course of action in a complete but brief synopsis. Remember, the people who are reading the summary often do not have much time, so your executive summary must grab their attention and entice them to read through the larger, more in-depth documentation.