Answer to Question #297703 in Marketing for Ritik khandelwal

Question

After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile India, ByteDance may be attempting something similar with TikTok. ByteDance has applied for a new trademark having ‘TickTock’ as the wordmark with the Ministry of Commerce & Industry. Suggest a suitable promotion mix for ‘TickTock’

Answer 1

TikTok is an ideal platform to engage in influencer marketing. There are many young stars on TikTok who are incredibly popular with their fans. We have regularly covered TikTok on the Influencer Marketing Hub, including our guide to 23 Male TikTok Influencers. 

As with all influencer marketing, you need to ensure that you strike a genuine relationship with your TikTok influencers and that they remain authentic to their audience. Brands often work with influencers to spread the message about their other types of TikTok marketing campaigns. Many businesses find the best ways to target customers is via various social media and video sharing apps and websites. Marketers often spread their marketing dollars across a range of channels the days of shoving all of your budgets into television advertising are long gone. Therefore, if you target the same kinds of people who love TikTok, it makes sense that you devote a portion of your marketing budget to the video platform.

Don't advertise on TikTok just because you have heard it is popular. You need a good reason to have a TikTok marketing strategy, and that should always come back to your campaign goals, and your targeted audience.