Answer to Question #297305 in Marketing for Dineko

Question

List any three newspapers that are distributed in the area where you live and explain how these publications apply any of the seven elements of newsworthiness

Answer 1

A newspaper is a publication, usually issued daily or weekly, containing current news, editorials, feature articles, and advertising. Generally, the purpose of a newspaper is to convey, as efficiently as possible, current information, or news to a particular audience. The Daily Nation, The Standard and People Daily are some examples of newspapers. All these newspapers bring people breaking news, developing stories, politics, entertainment, lifestyle, sports and much more. The more news factors a story contains, the more newsworthy it is considered and the higher the likelihood for the event to reach a prominent publication.

Prominence has the advantage that it allows for a transparent and objective measurement, which is virtually unfeasible regarding the original gate-keeping processes of story selection. Specifically, prominence is operationalized as a function of both story length and story position in an outlet. In nature, the more newsworthy a news item is considered by media workers because it contains more news factors, the more prominence it should be assigned and the longer and earlier the article should appear within a news product. The more news factors a news item contains, the more prominence it will be given in terms of story length and story position.

Newspapers have stories that show something about the human condition. From poor to rich stories, experiential etc. that make people feel very strong emotions, they make people smile or laugh, derive purpose and meaning or want to help others. Newspapers also apply the element celebrity. Whenever something happens to someone important or semi-famous, people tend to care more about it because these people seem special to them, and they feel like to some extent they know them. Newspapers are called news for a reason, because it’s new information. The more recent the information is, the more likely people will find it of interest.