Answer to Question #289149 in Marketing for KANYINGA

Question

What is the role and functions of social media in public relations today?

Answer 1

Both PR and social media are built on communication, but social media amplifies your message with real-time messaging, making PR stronger and more influential. With the help of social media, content distributed via news releases, emails, and other PR-related techniques can live longer, circulate quicker, and reach a wider audience. PR has been able to reach a considerably broader audience because to social media. Previously, PR was focused at certain individuals such as investors and business partners, but with the advent of social media, this target group has been expanded to encompass all stakeholders in a company's success. Because of social media, public relations has become more "friendly" to all stakeholders in a company, spawning a new marketing discipline known as "relationship marketing."This helps companies to be more warm, inviting and approachable, regardless of their type or serious nature.