Answer to Question #283362 in Marketing for Papay

Question

Give 5 example of firms that sell to organizations. Identify what distinguishes their offerings versus that of their competitors

Answer 1

Some examples of firms that sell their products to organizations are: Apple, Google, Microsoft, HP, Samsung, and Dell.

Product differentiation is a marketing strategy planned to differentiate a company's products or services from the competition. Differentiation allows companies to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of their business. Research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation or image, and price.

Product differentiation is probably the most visible. It includes actual physical and perceived differences, of which the latter can be acquired through advertising. Differentiation of service includes not only delivery and customer service, but all other supporting elements of a business such as training, installation, and ease of ordering. Channels of distribution can also be an effective means of differentiation. Distribution can provide coverage or availability, immediate access to expertise, and greater ease of ordering, and higher levels of customer or technical service.

These firms set themselves apart by their image either as part of another differentiation avenue or as a separate strategic path. Normally, image is created by other forms of differentiation such as high levels of service, superior product quality, or performance.