Answer to Question #280069 in Marketing for cessy

Question

how the technology plays an important

role in entrepreneurship.

Answer 1

Answer

Technology has played a substantial role in entrepreneurship in the following ways;

Social platforms are incorporated into the lives of younger people (who already learn new technology much quicker than adults), so when they opt to become entrepreneurs, marketing through social media becomes easier.

Through the use of technology, businesses can research the market through the use of secondary data. This is extremely useful as it provides businesses with in-depth knowledge about markets before penetrating them.