Answer to Question #279550 in Marketing for Queen

Question

Identify a unique selling proposition that you would propose for the promotion campaign, with respect to the given product/service. Describe the message content in designing the promotional material and message structure.

 

Answer 1

A unique selling proposition is a fundamental marketing campaign that tries to answer the question of how ones business benefits the customers than the competitors. The message content should be able to attract interest of the customers both new and potential. The structure should ensure that; the target audience is described, the problem to be solved, list of distinctive benefits from the product, define the promise to be met. An example of is an a promotional message for Johnson Pharmaceutical selling painkillers "Sonadol, Incredibly fast relief"